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FOCUS ON MAJORS

Advertising

Few businesses are successful without advertising, and that is why it is a helpful major for practically any career. 

 

Advertising majors learn how to create messages that persuade people to buy a product or support an idea. They also study how to spread advertisements and learn about the history of advertising and media. 

Students study both the business and artistic sides of advertising. Courses challenge students to create appealing and compelling works that take new angles on well-known issues. 

 

The courses in the major are centered around projects. Students learn the theory behind ad creation and apply their knowledge in projects of their own. Many of these projects are group-based because most businesses hire a team to work on a single campaign. These projects are important not only because they help students learn how advertising works, but also because they contribute to a port- folio of original works. Many ad agencies require a collection from potential candidates, and the advertising major will help students create that portfolio. 

 

Majors should expect to give oral presentations and take classes on copywriting. In advertising courses, teachers often stress terse writing. Students also learn how to choose media platforms on which to advertise specific products. Courses cover the ways to target consumers, such as taking surveys and interpreting ecommerce data on “clicks” and buying behaviors. 

 

While the advertising major includes the creative aspect of advertising, it does not require artistic ability. Students looking to go into artistic advertising may also benefit from a visual arts or graphic arts class. 

Some typical classes in advertising include creative strategy, social media, market research, design, the art of persuasion, the basics of advertising, consumer 

 

trends and behavior, ecommerce tactics, and marketing basics. Throughout the course of the major, students gain practical skills that apply to many aspects of the workplace. Through group projects, students become adept at effective writing, teamwork, and speaking in front of crowds. Because of the consumer data they will interpret, students hone abilities in quantitative analysis and critical reading. Students will also learn how to think outside of the box, how to meet deadlines, and how to convince people about a cause. 

 

With the exponential growth of digital media, jobs in advertising are changing and evolving. Students have a plethora of career options from which to choose. Advertising majors may find a passion in a specific medium of the field. For students focused on the writing aspect of advertising, a career in copywriting might be a good fit. Some copywriters write for a specific business or product while others are freelancers. Freelancers will do smaller projects for many different corporations of their choice. The same options apply for students interested in the graphic design side of advertising. 

 

Majors interested in oral advertising who work well in teams may become a salesperson for a business. Oftentimes, agencies will hire groups to work on a single project. If selling the product directly is not appealing, students may choose to man- age a team of salesmen. 

 

Students passionate about data analysis and consumer behavior may find their path as an advertising research specialist. This career requires a graduate degree. 

 

In all of the options listed above, students may choose to focus on a particular meth- od of communication. While some majors might focus on social platforms such as Facebook or Instagram, others may find their niche in print advertising and cold- calling, or radio and TV. 

 

Career Paths for Advertising Majors

 

  • Copywriter
  • Production Coordinator
  • Art Director
  • Event Planner
  • Marketing Coordinator
  • Creative Director
  • Graphic Designer
  • Account Executive
  • Marketing Manager
  • Communication Consultant
  • Account Coordinator
  • Program Coordinator
  • Media Buyer
  • Product Manager
  • Program Manager
  • Web Designer
  • Campaign Manager
  • Media Planner
  • Sales Representative
  • Research Director

 

The American Advertising Federation website provides insights into the world of advertising, and offers connections and job opportunities